小红书市场实习

<div class="ql-direction-ltr ql-long-3509525" data-header="2" data-foldable="true" data-default-linespacing="100"> <div class="ql-direction-ltr ql-long-1934" data-header="1" data-foldable="true" data-default-linespacing="100"><span class="ql-author-1934">内容增长运营｜数学教育方向</span></div> <p class="ql-direction-ltr ql-long-1934"><strong class="ql-author-1934">工作地点：硅谷线下办公</strong></p> <p class="ql-direction-ltr ql-long-1934"><strong class="ql-author-1934">薪资：$6000/月 + 最高10%内容表现奖金</strong></p> <p class="ql-direction-ltr ql-long-1934"><strong class="ql-author-1934">岗位性质：40hr Contractor，表现优秀者有转正机会</strong></p> <p class="ql-direction-ltr"> </p> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100"><span style="text-decoration: underline;"><strong><span class="ql-author-1934">关于我们:</span></strong></span></div> <p class="ql-direction-ltr ql-long-1934"><span class="ql-author-1934">Think Academy 是 TAL 教育集团旗下北美品牌，专注3–18岁数学教育。我们的长期课程已被数万家庭认可，在小红书渠道积累了高潜用户。</span></p> <p class="ql-direction-ltr ql-long-1934"> </p> <p class="ql-direction-ltr ql-long-1934"><span class="ql-author-1934">我们正在寻找一位不仅会做内容，更能够主动研究市场、理解用户、发现增长机会的内容伙伴。</span><span class="ql-author-1934">这个岗位并不只是负责“出内容”。你需要持续研究美国K–12教育市场、家长需求和竞品内容，把搜集到的信息与我们的产品连接起来，找到真正值得做的内容方向，并通过持续测试和优化，帮助内容触达更多精准用户。</span></p> <p class="ql-direction-ltr"> </p> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true" data-default-linespacing="100"><span style="text-decoration: underline;"><strong><span class="ql-author-1934">核心职责:</span></strong></span></div> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true" data-default-linespacing="100"> </div> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true"><strong><span class="ql-author-1934">1. 主动研究市场与发现机会</span></strong></div> <p><span class="ql-author-1934">持续研究美国K–12数学教育市场、家长需求、竞品动态和高表现内容，不等待明确指令，主动发现能够连接用户、产品与招生的内容机会。</span></p> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true" data-default-linespacing="100"><strong><span class="ql-author-1934">2. 深入理解用户与提炼卖点</span></strong></div> <p><span class="ql-author-1934">结合不同地区、年级和学习阶段的真实场景，识别家长的需求、顾虑和决策触发点，并将Think Academy的课程特点转化为有说服力的用户价值和差异化卖点。</span></p> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true" data-default-linespacing="100"><strong><span class="ql-author-1934">3. 独立推进内容策划与落地</span></strong></div> <p><span class="ql-author-1934">负责从研究、选题、内容生产到发布的完整流程，善用AI提升效率，同时对内容的准确性、完成度和最终质量负责，主动检查并持续优化。</span></p> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true" data-default-linespacing="100"><strong><span class="ql-author-1934">4. 对内容结果负责并持续迭代</span></strong></div> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true" data-default-linespacing="100"> <p><span class="ql-author-1934">跟踪内容的互动、咨询和转化表现，主动分析问题、提出改进方案并推动下一轮执行，不只完成单篇内容，而是持续沉淀方法和提升整体内容效果。</span></p> </div> <p class="ql-direction-ltr"> </p> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true"><span style="text-decoration: underline;"><strong><span class="ql-author-1934">任职要求:</span></strong></span></div> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true"> </div> <div class="ql-direction-ltr ql-long-1934" data-header="4" data-foldable="true" data-default-linespacing="100"><strong><span class="ql-author-1934">必须具备</span></strong></div> <ul> <li class=""><span class="ql-author-1934">2年以上内容创作或内容运营经验；</span></li> <li class=""><span class="ql-author-1934">有教培或教育行业经验；</span></li> <li class=""><span class="ql-author-1934">可在硅谷线下办公；</span></li> <li class=""><span class="ql-author-1934">做事认真细致，责任心强，能够主动推进并对结果负责。</span></li> </ul> <div class="ql-direction-ltr ql-long-1934" data-header="4" data-foldable="true" data-default-linespacing="100"><strong><span class="ql-author-1934">加分项</span></strong></div> <ul> <li class=""><span class="ql-author-1934">搜集和研究能力强，能把复杂问题快速研究透；</span></li> <li class=""><span class="ql-author-1934">有较强用户洞察，能理解家长需求和决策动机；</span></li> <li class=""><span class="ql-author-1934">能熟练使用AI提升内容效率；</span></li> <li class=""><span class="ql-author-1934">能吸收反馈、持续迭代，适应快节奏工作。</span></li> </ul> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true"><span style="text-decoration: underline;"><strong><span class="ql-author-1934">薪资与发展:</span></strong></span></div> <ul> <li class=""><strong class="ql-author-1934">基础薪资：$6000/月</strong></li> <li class=""><strong class="ql-author-1934">内容表现奖金：最高可达基础薪资的10%</strong></li> <li class=""><span class="ql-author-1934">奖金将根据内容表现、用户触达、有效咨询和相关业务结果综合评估；</span></li> <li class=""><span class="ql-author-1934">岗位前期以合同制或兼职形式合作；</span></li> <li class=""><span class="ql-author-1934">表现优秀、能够稳定承担更大责任者，未来有转为全职员工的机会。</span></li> </ul> <hr> <p><em class="ql-author-3584787">Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. </em></p> </div>