Principal Software Engineer

<div class="content-intro"><p><strong><span data-contrast="none"><span data-ccp-parastyle="paragraph" data-ccp-parastyle-defn="{"ObjectId":"aaed607e-c2a3-5841-9fb4-41037bfa0faf|1","ClassId":1073872969,"Properties":[201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Times New Roman",469777842,"Times New Roman",469777843,"Times New Roman",469777844,"Times New Roman",201341986,"1",469769226,"Times New Roman",268442635,"24",469775450,"paragraph",201340122,"2",134233614,"true",469778129,"paragraph",335572020,"1",335559740,"240",201341983,"0",134233118,"true",134233117,"true",469778324,"Normal"]}">About</span><span data-ccp-parastyle="paragraph"> Typeface<br></span></span></strong><span data-contrast="auto">We he</span><span data-contrast="none">lp the world’s biggest brands move from brief to fully personalized campaigns — in days, not months.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":160,"335559740":278}"> </span></p> <p><span data-contrast="none">Founded by Abhay Parasnis and backed by Microsoft, GV, Salesforce, Lightspeed, Madrona and Menlo, we’re building category-defining technology at the intersection of creativity and AI with real impact. Join us to help shape the future of enterprise marketing.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":160,"335559740":240}"> </span></p></div><p><span style="font-size: 12pt;"><strong><span class="TextRun SCXW142995755 BCX4" lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW142995755 BCX4" data-ccp-parastyle="Normal (Web)">What </span><span class="NormalTextRun SCXW142995755 BCX4" data-ccp-parastyle="Normal (Web)">You’ll</span><span class="NormalTextRun SCXW142995755 BCX4" data-ccp-parastyle="Normal (Web)"> Do</span></span> </strong></span></p> <p>As a Principal Engineer, you will:</p> <ul> <li>Solve<span class="Apple-converted-space"> </span><strong>complex architectural challenges</strong><span class="Apple-converted-space"> </span>to harness the power of<span class="Apple-converted-space"> </span><strong>LLMs and multimodal AI</strong><span class="Apple-converted-space"> </span>for scalable, enterprise-grade content generation.</li> <li>Lead cross-functional technical initiatives spanning multiple teams and product areas.</li> <li>Partner with enterprise customers to deeply understand their challenges and translate them into robust, high-impact solutions.</li> <li>Mentor and guide engineers across the organization, raising the bar for technical excellence.</li> <li>Advocate for<span class="Apple-converted-space"> </span><strong>best-in-class engineering practices</strong>, ensuring security, scalability, and maintainability across the platform.</li> </ul> <h3><strong>How You'll Make an Impact</strong></h3> <ul> <li><strong>Architectural Leadership:</strong></li> <ul> <li>Define and evolve the architecture for AI-driven, multimodal content personalization.</li> <li>Evaluate and integrate cutting-edge AI technologies, optimizing for cost, latency, and output quality.</li> </ul> <li><strong>Cross-Company Impact:</strong></li> <ul> <li>Spearhead engineering initiatives that address critical business priorities.</li> <li>Translate complex enterprise customer requirements into practical, scalable solutions.</li> </ul> <li><strong>Mentorship & Advocacy:</strong></li> <ul> <li>Coach engineers in AI/ML systems, distributed architectures, and multimodal generation pipelines.</li> <li>Champion engineering best practices — from code quality to CI/CD, observability, and security.</li> </ul> <li><strong>Execution Excellence:</strong></li> <ul> <li>Contribute hands-on to code and design when needed.</li> <li>Ensure solutions meet<span class="Apple-converted-space"> </span><strong>enterprise-grade</strong><span class="Apple-converted-space"> </span>standards for security, reliability, and compliance.</li> </ul> </ul> <h3><strong>What You Bring</strong></h3> <ul> <li>10+ years in software engineering, with at least 3+ years in a principal/staff-level IC role.</li> <li>Proven experience architecting distributed systems, AI/ML platforms, or large-scale SaaS applications.</li> <li>Strong background in cloud-native architecture (AWS, GCP, Azure), containerization (Docker, Kubernetes), and modern API design.</li> <li>Track record of influencing technical direction across multiple teams.</li> <li>Excellent communication skills for both technical and non-technical stakeholders.</li> <li>Expertise in LLMs (prompt engineering, fine-tuning, inference) and multimodal AI (text, image, video, audio)</li> </ul> <p>In your first 3 months, you will:</p> <ul> <li>Shape the architecture for the next generation of AI-driven, multimodal content solutions.</li> <li>Drive engineering excellence and raise the company-wide technical bar.</li> <li>Deliver solutions that directly address critical enterprise customer needs.</li> <li>Mentor engineers into senior technical leadership roles.</li> </ul> <p><span style="font-size: 12pt;"><strong>Location</strong></span></p> <p><span class="TextRun SCXW26603783 BCX4" lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW26603783 BCX4" data-ccp-charstyle="normaltextrun" data-ccp-charstyle-defn="{"ObjectId":"ac0262f4-8a9e-5820-b908-2d943c5f7113|1","ClassId":1073872969,"Properties":[201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Aptos",469777842,"",469777843,"Aptos",469777844,"Aptos",201341986,"1",469769226,"Aptos",268442635,"24",469775450,"normaltextr