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Sr. Product Manager, Agentic Workflow & AI Assistant

Wpp

Location
New York City, US
Posted
1mo ago
AdministrationOperations ExecutionCommunication Storytelling

About this role

<div class="content-intro"><p><strong>WPP is the trusted growth partner for the world’s leading brands. </strong></p> <p><strong>We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. </strong><br><strong> </strong><br><strong>We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.</strong><br><strong> </strong><br><strong>Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. </strong><br><strong> </strong><br><strong>For more information, visit <a href="https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwpp.com%2F&data=05%7C02%7CErica.Durr%40wpp.com%7C9bf4566a65bc46a48ac008de749116ea%7C150b5e663d884dee83f6ed149b727a00%7C0%7C0%7C639076363668176216%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=Q9juosud56XGLThSFZ1NpPZd6FXpJPxV74OeRZWoh%2B4%3D&reserved=0" target="_blank">WPP.com.</a></strong><br><strong> </strong></p></div><p><span style="text-decoration: underline;"><strong>Why we're hiring:</strong></span></p> <p>WPP's Data & Technology Solutions is the unified global data products and technology team. WPP Open is our AI platform for marketing, connecting marketing professionals, data, tools and AI in a single place.</p> <p> </p> <p>The Product Manager, Agentic Workflow & AI Assistant owns the strategy for how AI agents orchestrate multi-step work within WPP Open. This spans the Canvas (visual workflow builder), agent orchestration patterns, and the marketing-specific AI assistant experience.</p> <p>This is where agentic AI moves from "single agent doing one thing" to "agents collaborating on complex workflows" — the highest-value, most transformative capability in the pillar.</p> <p><strong>You are:</strong></p> <ul> <li>A product manager with experience in workflow automation, orchestration, or process-builder products (think: Zapier, n8n, Temporal, or enterprise workflow tools).</li> <li>Comfortable with multi-agent architectures — you understand how agents can be chained, parallelised, and orchestrated.</li> <li>Experienced in conversational AI or assistant products — you understand the UX of human-AI collaboration.</li> <li>A strong systems thinker who can design for both simple (2-step) and complex (multi-agent, multi-tool) workflows.</li> <li>Clear on the boundary between "marketing assistant" (WPP Open) and "enterprise assistant" (Microsoft Copilot) — you can articulate why and maintain the line.</li> </ul> <p> </p> <p><span style="text-decoration: underline;"><strong>What you'll be doing:</strong></span></p> <p> </p> <p><strong>Agentic Workflow (Canvas)</strong></p> <ul> <li>Own the strategy for Canvas — the visual workflow builder where users orchestrate multi-agent processes.</li> <li>Define workflow patterns: sequential, parallel, conditional, human-in-the-loop, and autonomous execution modes.</li> <li>Determine how workflows connect to other platform capabilities (creative tools, media activation, data sources).</li> <li>Ensure workflows are observable, debuggable, and auditable — enterprise-grade reliability.</li> </ul> <p> </p> <p><strong>AI Assistant</strong></p> <ul> <li>Own the marketing-specific assistant experience within WPP Open — distinct from Microsoft Copilot for enterprise/back-office.</li> <li>Define what "marketing assistant" means: answering marketing questions, accessing client/campaign data, triggering agentic workflows.</li> <li>Ensure the assistant experience is contextual — aware of the user's workspace, client, and current task.</li> <li>Design the boundary and handoff between Open assistant and Copilot — users should never be confused about where to go.</li> </ul> <p> </p> <p><strong>Cross-pillar agentic capability</strong></p> <ul> <li>Coordinate with other pillar leads where their products need orchestration capability — this is the shared "agentic layer."</li> <li>Define standards for how agents from other pillars (Creative, Media, Insights) plug into workflow orchestration.</li> <li>Ensure the workflow engine is extensible — other teams can build on it without custom development.</li> </ul> <p> </p> <p> </p> <p><span style="text-decoration: underline;"><strong>What you'll need:</strong></span></p> <p> </p> <p><strong>Cross-pillar agentic capability</strong></p> <ul> <li>Coordinate with other pillar leads where their products need orchestration capability — this is the shared "agentic layer."</li> <li>Define standards for how agents from other pillars (Creative, Media, Insights) plug into workflow orchestration.</li> <li>Ensure the workflow engine is extensible — other teams can build on it without custom development.</li> </ul> <p> </p> <p><span style="text-decoration: underline;"><strong>Who you are:</strong></span></p> <p><strong>You're open<em>:</em> </strong>We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.</p> <p><strong>You're optimistic<em>:</em></strong> <span id="628d56ad5d8a35dab853e65d9daa237c" class="editor-module-hl-green-solid">We believe</span> in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.</p> <p><strong>You're extraordinary:</strong> We are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.</p> <p> </p> <p><span style="text-decoration: underline;"><strong>What we'll give you:</strong></span></p> <p><strong>Passionate, inspired people</strong> – We aim to create a culture in which people can do extraordinary work</p> <p><strong>Scale and opportunity</strong> – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the

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