Email Marketing Manager

<p><strong>ABOUT RUBRIK</strong></p> <p>Rubrik is on a mission to secure the world's data. As a leader in Zero Trust Data Security™, Rubrik helps organizations across industries achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Our platform delivers data security posture, data threat analytics, data observability, and data recovery — enabling teams to protect data wherever it lives: on-premises, in the cloud, or at the edge.</p> <p> </p> <p><strong>POSITION SUMMARY</strong></p> <p>The Email Marketing Manager will be a critical contributor within Rubrik's Digital Marketing team, owning end-to-end execution of email marketing programs that drive pipeline and revenue. Sitting at the intersection of demand generation and digital media, this role is responsible for email nurture strategy, batch/blast campaigns, paid email placements, paid digital advertising support, and paid newsletter sponsorships. The ideal candidate is a data-driven marketer who thrives in a fast-paced, collaborative environment and brings a strong command of marketing automation, analytics, and cross-functional execution.</p> <p> </p> <h3><strong>What You'll Do</strong></h3> <p><strong>Email Nurture Programs</strong></p> <ul> <li>    Design, build, and optimize multi-touch email nurture sequences that guide prospects through the buyer journey.</li> <li>    Partner with content, demand gen, and sales development to develop audience segmentation and personalization strategies.</li> <li>    Monitor engagement metrics and apply A/B testing to continuously improve open rates, click-through rates, and conversion.</li> </ul> <p><strong>Email Blasts & Campaign Execution</strong></p> <ul> <li>    Manage end-to-end production and deployment of batch email campaigns, including list segmentation, QA, scheduling, and reporting.</li> <li>    Coordinate with field marketing, content, and product teams to align email sends with campaign calendars and product launches.</li> <li>    Ensure all campaigns adhere to CAN-SPAM, GDPR, and other applicable email compliance standards.</li> </ul> <p><strong>Paid Email & Paid Newsletters</strong></p> <ul> <li>    Own Rubrik's paid email placements with third-party publishers and media vendors, including negotiating placements, briefing creative, and measuring ROI.</li> <li>    Manage paid newsletter sponsorships across industry publications targeting security, IT, and cloud audiences.</li> <li>    Track spend, pacing, and performance across paid email programs and report results to stakeholders.</li> </ul> <p><strong>Paid Ads Support</strong></p> <ul> <li>    Collaborate with the paid media team to align email and paid ad messaging, landing pages, and audience targeting.</li> <li>    Support retargeting and account-based programs that span email and paid channels.</li> </ul> <p><strong>Analytics & Reporting</strong></p> <ul> <li>    Build and maintain dashboards to track email program performance, including pipeline influence, engagement, and list health.</li> <li>    Present regular performance reviews to Digital Marketing leadership with data-backed insights and optimization recommendations.</li> </ul> <p> </p> <p><strong>Experience You'll Need</strong></p> <ul> <li>    7+ years of B2B email marketing experience, preferably in a technology or SaaS company.</li> <li>    Hands-on expertise managing email campaigns in Marketo, including smart campaigns, program templates, and engagement programs.</li> <li>    Proficiency with Salesforce CRM for lead management, campaign attribution, and pipeline reporting.</li> <li>    Experience building and interpreting dashboards and data visualizations in Tableau.</li> <li>    Comfortable working across G Suite (Google Docs, Sheets, Slides, Drive) for day-to-day collaboration and documentation.</li> <li>    Strong understanding of audience segmentation, lead lifecycle stages, and email deliverability best practices.</li> <li>    Demonstrated ability to manage multiple campaigns simultaneously, meeting deadlines in a high-velocity environment.</li> <li>    Excellent written communication skills with a high attention to detail for copy, layout, and QA.</li> <li>    Experience managing vendor relationships for paid email and newsletter programs.</li> <li>    Tools- Marketo, Salesforce, Tableau, G Suite</li> </ul> <p> </p> <p><strong>PREFERRED QUALIFICATIONS</strong></p> <ul> <li>    Familiarity with AI-assisted marketing workflows using Anthropic's Claude or similar LLM tools for content ideation, personalization at scale, and campaign analysis.</li> <li>    Experience with Jira or similar project management tools for tracking campaign deliverables and cross-functional work.</li> <li>    Knowledge of Knak or comparable email design platforms for template creation and brand-compliant email builds.</li> <li>    Hands-on experience with TransPerfect or other localization/translation management platforms for global campaign execution.</li> <li>    Working knowledge of ZoomInfo for contact data enrichment, audience building, and intent-based targeting.</li> <li>    Background in account-based marketing (ABM) with exposure to ABM platforms and tiered account strategies.</li> <li>    Experience with paid media platforms (LinkedIn, Google, 6sense, or similar) as a complement to email programs.</li> <li><strong>    </strong>Nice-to-Have Tools- <strong> </strong>Anthropic (Claude), Jira, Knak, TransPerfect, ZoomInfo</li> </ul> <p> </p> <p><strong>WHAT SUCCESS LOOKS LIKE</strong></p> <ul> <li>    Email nurture programs with measurable improvements in MQL-to-opportunity conversion rates within the first two quarters.</li> <li>    A reliable, scalable email operations process with clear QA standards and documentation.</li> <li>    A paid email and newsletter portfolio that delivers qualified pipeline at efficient CPL targets.</li> <li>    Strong cross-functional relationships with content, demand gen, sales development, and field marketing teams.</li> <li>    Regular, trusted reporting that helps leadership understand email's contribution to overall pipeline.</li> </ul> <p>#LI-KY1</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><span style="font-weight: