Business Growth Manager

Job Description : We are looking for a dynamic  Business Growth Manager  to lead the growth strategy for our  B2C retail business  of our flagship AI programs. The ideal candidate will be responsible for managing the  P&L of the B2C segment  and driving  new channels of growth  to enhance lead generation, acquisition, and customer retention. This is a cross-functional role that requires collaboration with teams across  content, marketing, sales, customer success , and  tech  to achieve the outlined business objectives. Key Responsibilities: P&L Management:  Own and manage the  P&L  for the B2C business, ensuring growth targets, profitability, and efficient cost management. Lead Generation:  Establish and scale new  growth channels  to generate leads and drive customer acquisition. Develop and test new strategies to optimize lead quality and cost-per-acquisition. Cross-functional Collaboration:  Work closely with  content, marketing, sales, customer success , and  tech teams  to design and execute integrated growth initiatives. Ensure alignment across teams for cohesive strategy execution. Marketing & Campaign Optimization:  Use tools like  Google Analytics ,  marketing automation platforms , and  affiliate platforms  to track, measure, and optimize marketing campaigns, ensuring maximum ROI. Competitor and Market Analysis:  Monitor market trends, conduct  competitor analysis , and identify opportunities to differentiate our offerings and stay ahead of industry developments. KPIs and Reporting:  Define, track, and report on key business metrics (CAC, ROI & conversion rates) to measure performance and adjust strategies as needed. Sales Funnel Optimization:  Build and monitor  sales funnels , ensuring leads are nurtured and converted effectively to reduce sales cycles, improving overall customer lifecycle management. Requirements: Graduate (preferably in a STEM field or business (BBA) Minimum 3 years of experience  in a  growth role  within a B2C business, preferably in a  startup  environment. Strong experience managing  P&L , driving  lead generation , and scaling new growth channels. Good understanding of  Google Analytics ,  marketing automation tools  and  affiliate marketing platforms . Proficient in  competitor analysis , market research, and identifying growth opportunities. Ability to work collaboratively with  cross-functional teams  to drive growth initiatives. Excellent  analytical ,  problem-solving , presentation and  communication  skills. Excellent knowledge of MS work, power point , excel and other tools,  Knowledge and ability to use GenAI tools for automation of tasks.   Preferred:  Relevant experience in an  EdTech  company or an A I  company is a plus.