Marketing Manager, B2B2C Campaigns

<h3><strong>About Health-E Commerce:</strong></h3> <p>Navigating the complexities of consumer-directed health plans is essential, and Health-E Commerce simplifies this process by providing guaranteed eligible products and services through HSA Store® and FSA Store. Our platforms combine eligible product marketplaces, education, exceptional customer service, and integrated technology tools within employee benefit portals. </p> <p>Through our direct-to-consumer platforms and a network of third-party administrators that partner with employers and employees, we engage customers throughout their entire benefits journey and help them maximize the value of their healthcare dollars.</p> <h3><strong>About the Role:</strong></h3> <p>Health-E Commerce is seeking a Marketing Manager to support the execution of B2B2C and B2B marketing campaigns with a primary focus on HSA Store®. This role will be responsible for building and executing marketing campaigns that reach consumers through our partner ecosystem while also contributing to broader partner marketing initiatives across the business. </p> <p>This includes developing and executing HSA Store campaigns across B2B2C and partner channels; spanning campaign messaging, email marketing, partner-facing assets, and supporting materials that drive consumer engagement and conversion.  </p> <p>This role is ideal for someone who enjoys building campaigns, collaborating with cross-functional teams, and executing marketing initiatives that deliver measurable results. </p> <p><strong><span data-contrast="auto">Key Responsibilities:</span></strong></p> <p><strong><span data-contrast="auto">B2B2C Campaign Development and Execution</span></strong><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p> <ul> <li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Create and execute marketing campaigns for HSA Store® that reach consumers through partner channels and benefit platforms.</span></li> <li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Develop campaign messaging and marketing assets including email campaigns, landing pages, digital banners, and educational content.</li> <li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Coordinate campaign launches with internal teams including creative, ecommerce, and analytics.</li> <li data-leveltext="●" data-font="Calibri" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Ensure campaigns align with brand messaging and business goals.<span data-ccp-props="{"335559739":240}"> </span></li> </ul> <p><strong><span data-contrast="auto">B2B Campaign Support</span></strong><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p> <ul> <li data-leveltext="●" data-font="Calibri" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Support the creation of marketing campaigns that promote HSA Store® to partner organizations and benefit platforms.</span></li> <li data-leveltext="●" data-font="Calibri" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Develop messaging and materials that help partners communicate the value of HSA Store® to their member base.</li> <li data-leveltext="●" data-font="Calibri" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Assist with campaign planning and execution for partner-driven marketing initiatives.<span data-ccp-props="{"335559739":240}"> </span></li> </ul> <p><strong><span data-contrast="auto">Partner Marketing Assets</span></strong><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p> <ul> <li data-leveltext="●" data-font="Calibri" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Develop marketing assets that partners can use within their benefit portals and member communications.</span></li> <li data-leveltext="●" data-font="Calibri" data-listid="2&quot