Senior Biz. Marketing Specialist (Search advertising)

<p> </p> <div style="border-width: 100%;"> <div style="margin-top: 0in; margin-left: 0in; width: 7.8847in;"> <div style="margin-top: 0in; margin-left: 0in; width: 7.8847in;"> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;">Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.</p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> </p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;">Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.</p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;">We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”</p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> </p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"><span lang="zh-TW" style="font-weight: bold;">Position : </span><span lang="zh-TW">Senior Biz. Marketing Specialist</span> (Search advertising)</p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> </p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"><span style="font-weight: bold;">What will you do?</span></p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"><span style="font-weight: bold;">1. High-Precision Execution & Management</span></p> <ul style="margin-top: 0in; margin-bottom: 0in;"> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-family: Calibri; font-size: 11.0pt;">Own the end-to-end execution of Paid Search campaigns across Google Ads and Microsoft Advertising.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-family: Calibri; font-size: 11.0pt;">Manage large-scale, high-pressure budgets with a focus on maximizing GMV while adhering to efficiency floors.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-family: Calibri; font-size: 11.0pt;">Ensure 100% account hygiene, including tracking parameters (MMP/OCI), bid caps, and negative keyword maintenance.</span></li> </ul> </ul> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"><span style="font-weight: bold;">2. Strategic Keyword & Search Expansion</span></p> <ul style="margin-top: 0in; margin-bottom: 0in;"> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-family: Calibri; font-size: 11.0pt;">Lead aggressive </span><span style="font-weight: bold; font-family: Calibri; font-size: 11.0pt;">Keyword Expansion</span><span style="font-family: Calibri; font-size: 11.0pt;"> initiatives to capture new market share without sacrificing ROAS.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-family: Calibri; font-size: 11.0pt;">Master </span><span style="font-weight: bold; font-family: Calibri; font-size: 11.0pt;">Dynamic Search Ads (DSA)</span><span style="font-family: Calibri; font-size: 11.0pt;"> to identify long-tail opportunities and "fill the gaps" in manual keyword coverage.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-family: Calibri; font-size: 11.0pt;">Implement intent-based clustering to solve </span><span style="font-weight: bold; font-family: Calibri; font-size: 11.0pt;">"Theme Fragmentation,"</span><span style="font-family: Calibri; font-size: 11.0pt;"> ensuring Ad Groups remain semantically cohesive and aligned with Google's relevance algorithms.</span></li> </ul> </ul> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"><span style="font-weight: bold;">3. Advanced Data Analysis & "Deep Dives"</span></p> <ul style="margin-top: 0in; margin-bottom: 0in;"> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-family: Calibri; font-size: 11.0pt;">Move beyond surface-level metrics (Traffic/Clicks) to analyze </span><span style="font-weight: bold; font-family: Calibri; font-size: 11.0pt;">GPC (GMV per Click)</span><span style="font-family: Calibri; font-size: 11.0pt;"> and </span><span style="font-weight: bold; font-family: Calibri; font-size: 11.0pt;">Signal Drift</span><span style="font-family: Calibri; font-size: 11.0pt;">.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-family: Calibri; font-size: 11.0pt;">Conduct weekly deep dives into search term reports to prune broad-match leakage and identify emerging consumer trends.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;"><span style="font-family: Calibri; font-size: 11.0pt;">Build opportunity-sizing models to forecast the impact of landing page optimizations or new initiative rollouts.</span></li> </ul> </ul> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"><span style="font-weight: bold;">4. Creative & Landing Page Optimization</span></p> <ul style="margin-top: 0in; margin-bottom: 0in;