VP Growth

<div class="content-intro"><p>Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage and become more productive. Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments.</p> <p>We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you’ll be a big part of the ambition to help over 1 billion people listen, learn and work better together.</p></div><h4 style="text-align: center;"><strong>Summer hiring notice:</strong> Due to summer vacations, we will begin the reviewing and interviewing process for this role from August. However, we encourage you to submit your application as soon as possible.<br><br></h4> <h3><strong>The Role</strong></h3> <p>Mentimeter is a profitable, product-led growth (PLG) business. Millions of people use Menti to make meetings, lectures, and presentations interactive. The next chapter takes us from a single-tool product to a multi-product engagement suite, with self-service driving the majority of growth.</p> <p>As VP Growth, you own the PLG motion end to end — designing the growth model, building the systems behind it, and proving its ROI across acquisition, activation, retention, monetisation, and expansion.</p> <p>This is a Product Department Leadership (PDL) role reporting to the CPO. You'll co-own product strategy with the CTO, CDO, and Product Directors — shaping not just how we grow, but what we build. Sales runs the parallel sales-assisted motion; you'll design the PQA handover that makes both stronger.</p> <p>You'll lead a multidisciplinary Growth organisation — Growth Product, Experimentation, Lifecycle, Product Marketing, and Acquisition — a newly consolidated area under Product. Build a function, not inherit one.<br><br></p> <h3><strong>Your Mission</strong></h3> <p><strong>Define and scale Mentimeter's PLG engine</strong></p> <ul> <li>Own the PLG strategy across acquisition, activation, retention, monetisation, and expansion</li> <li>Design the growth model that takes us through our next stage of scale — and prove its ROI through compounding experiments, not one-off wins</li> <li>Set the North Star and supporting metrics, and build the data and experimentation infrastructure that growth depends on</li> </ul> <p><strong>Own acquisition and self-service revenue</strong></p> <ul> <li>Drive Registrations against budget and year-over-year, with improving unit economics (CAC, payback, LTV:CAC)</li> <li>Own acquisition across organic, paid, product-led, and AI-driven discovery surfaces — SEO, GEO/LLM visibility</li> <li>Hold P&L accountability for growth investment</li> </ul> <p><strong>Orchestrate go-to-market and the PLG-to-Sales handover</strong></p> <ul> <li>Own GTM planning so Acquisition, Lifecycle, Growth Product, and Product Marketing act on a shared plan — not in silos</li> <li>Engineer the PQA handover — the data foundations and triggers that surface high-intent accounts to Sales as a system, not a handoff meeting</li> <li>Lead positioning, messaging, and launch execution for major releases</li> </ul> <p><strong>Build the function and shape company strategy</strong></p> <ul> <li>Build, coach, and develop senior leaders across the Growth area</li> <li>Define what AI-native growth looks like at Mentimeter — across experimentation, content, lifecycle, personalization, and analytics</li> <li>Influence product roadmap, pricing, and multi-year strategy through growth signal as a PDL member<br><br></li> </ul> <h3><strong>What We're Looking For</strong></h3> <p><strong>Experienced PLG growth executive</strong></p> <ul> <li>10+ years in Growth, Product Marketing, or related, with significant PLG SaaS leadership experience</li> <li>Track record of scaling PLG businesses through revenue inflection points</li> <li>Experience balancing PLG with sales-assisted motions so both reinforce each other</li> </ul> <p><strong>Commercially minded and outcome driven</strong></p> <ul> <li>Proven owner of acquisition and self-service revenue outcomes: Registrations, CAC, LTV, payback, ARR</li> <li>Designs growth strategies with demonstrable ROI on investment</li> <li>Translates growth signal into decisions we can act on</li> </ul> <p><strong>A builder with a founder mindset</strong></p> <ul> <li>Decides with incomplete information; moves first, refines second</li> <li>Owns outcomes, not activities and energy for ambiguity and change</li> <li>Builds systems and functions from imperfect starting points</li> </ul> <p><strong>Data-driven and AI-native</strong></p> <ul> <li>Deep experience with experimentation methodology (A/B testing, holdouts, incrementality) and unit economics</li> <li>Passionate about using AI to multiply growth velocity — across experimentation, content, lifecycle, and analysis</li> <li>Curious about emerging acquisition surfaces (GEO/LLM) and how AI is reshaping growth</li> </ul> <p><strong>Why Mentimeter, Why Now</strong></p> <ul> <li><strong>Profitable PLG at scale</strong>, with the runway and ambition for the next chapter</li> <li><strong>Build the motion</strong> that takes us from single-tool to engagement suite</li> <li><strong>Define AI-native growth</strong>, don't catch up to it</li> <li><strong>PDL seat</strong>: co-own product strategy, not adjacent to it</li> <li><strong>A Growth area to build, </strong>not inherit</li> <li><strong>Stockholm-based, globally ambitious, sustainably paced<br><br></strong></li> </ul> <p><strong>Compensation:</strong></p> <p><em>At Mentimeter, we believe in fair and transparent compensation that grows with you. The salary range for this role is SEK 103,000–SEK 119,000 per month. It’s intentionally broad to reflect the different stages of growth within the role: from early development to deep expertise and meaningful impact.</em><br><br><em>Where an individual is placed within the range depends on factors such as relevant experience, demonstrated skills, and alignment with the role’s requirements. We’re committed to supporting your growth. You’ll have ongoing development conversations with your manager, and your salary will evolve as you build skills and contribute to our mission.</em><br><br><em>In addition to your monthly salary, we offer a comprehensive benefits package—learn more about it here: </em>https://www.mentimeter.com/benefits/stockholm<em>.</em></p><div class="content-conclusion"><p><strong>What Mentimeter can offer<br></strong>At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continu