Intern, Activation Media Solutions

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p> </p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>Role Summary and Impact</strong><strong> </strong><strong> </strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">We are seeking a highly curious and analytical Intern to join our dedicated team. This role offers an exceptional opportunity to acquire a thorough understanding of the programmatic advertising ecosystem, encompassing campaign activation, optimization, and reporting. You will gain hands-on experience, directly supporting senior members in daily tasks and collaborating with internal and external stakeholders (sales, product, trading teams, as well as media and tech providers/vendors) to execute performance-driven campaigns. This is a unique chance to develop strong knowledge in both the technical and commercial aspects of programmatic, with a high focus on improving campaign results and key performance indicators (KPIs).</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>Activities</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Support senior team members in the setup, activation, optimization, and continuous monitoring of programmatic campaigns across various Demand-Side Platforms (DSPs).</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Assist in conducting media and financial analysis of programmatic campaigns, ensuring budget adherence and identifying key performance trends to inform strategic adjustments.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Contribute to the generation of comprehensive performance reports for programmatic campaigns, and assist in interpreting data to derive actionable insights for internal and client review.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Provide essential support related to programmatic supply management, helping to ensure smooth campaign delivery and troubleshooting any technical issues as needed.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Actively collaborate with internal (sales, product, trading) and external (media and tech providers/vendors) stakeholders to ensure seamless campaign execution and foster a collaborative environment.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>Skills and Experience</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Currently pursuing or recently completed a Bachelor's degree in Economics, Advertising, Marketing, Communications, or a closely related field.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Genuine interest and enthusiasm for new media, digital advertising, and the evolving programmatic ecosystem.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Rigorous and comfortable with numbers and calculations, possessing an ability to interpret data and a genuine curiosity for understanding market dynamics and consumer behavior through programmatic insights.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Good knowledge of both written and spoken English and Italian, as you will engage with diverse teams and clients.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Good knowledge of Microsoft Office Suite, particularly Excel and PowerPoint.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Familiarity with Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), ad exchanges, or other programmatic tools will be considered a significant advantage.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">A quick and eager learner, adept at rapidly applying new knowledge and insights to daily tasks and the constantly evolving programmatic landscape.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">An exceptional team player with excellent collaboration skills, eager to contribute to a shared vision within a dynamic programmatic unit, working effectively with diverse internal and external stakeholders.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Thorough and meticulous, with a high attention to detail, and a strong focus on achieving and improving campaign results and KPIs.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Articulate and effective communicator, able to convey information clearly and concisely, both verbally and in writing.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-fami