Head of Brand Design (x/f/m)

<h2 class="pb-2 pt-4 heading-xl text-foreground"><strong class="font-semibold text-foreground">Set a new pulse for healthcare!</strong></h2> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground">We are looking for a <strong class="font-semibold text-foreground">Head of Brand Design</strong> to own the creative foundation from which every team across Doctolib builds, setting the brand standard that makes Doctolib a genuine competitive advantage.</div> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground">Doctolib is at an inflection point: evolving from a booking and agenda tool into an AI-first clinical platform for healthcare professionals, and from a transactional app into a daily health companion for patients. Our brand needs to carry that ambition. Reporting directly to the VP Brand & Design, you will lead the central brand team and build an identity that is sharp, coherent, and enduring, unmistakably Doctolib across France, Germany, Italy, and beyond.</div> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground">Design is what differentiates our product experience. It bridges complex journeys across healthcare professionals and people, ensures our AI solutions are trustworthy and effective, and maintains the human and medical foundations of providing care. Our 50+ person international design team covers all of our product surfaces, from people-facing experiences to solutions for healthcare practitioners across multiple specialties and markets.</div> <h2 class="pb-2 pt-4 heading-xl text-foreground"><strong class="font-semibold text-foreground">What you'll do</strong></h2> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground">Your responsibilities include but are not limited to:</div> <ul class="list-disc pb-2 pl-6 flex flex-col gap-1 text-foreground text-base leading-relaxed"> <li class="break-words text-foreground text-base leading-relaxed">Translate the strategic brand foundation (positioning, personality, and creative direction) into a coherent brand design strategy and language for both Pro and Patient audiences across markets</li> <li class="break-words text-foreground text-base leading-relaxed">Define and steward Doctolib's visual identity system, including logo, colour, typography, motion, illustration, and photography, as well as the brand architecture that works across Pro, Patient, and market variants</li> <li class="break-words text-foreground text-base leading-relaxed">Own the brand principles that make Doctolib's brand executable at scale: clear enough for local creative teams and agencies to work independently, strong enough that the result is unmistakably Doctolib</li> <li class="break-words text-foreground text-base leading-relaxed">Define the brand's aesthetic direction within the design system: token values, component character, and motion principles that carry brand intent into every product surface</li> <li class="break-words text-foreground text-base leading-relaxed">Ensure the product experience and the brand identity evolve together, making Doctolib's interface a recognisable brand asset, not just a functional tool</li> <li class="break-words text-foreground text-base leading-relaxed">Set the quality standard and review cadence that keeps the brand coherent across all touchpoints (product, campaigns, local markets, and events), enabling speed without drift</li> </ul> <h2 class="pb-2 pt-4 heading-xl text-foreground"><strong class="font-semibold text-foreground">Who you are</strong></h2> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground">Before you read on: if you don't have the exact profile described below, but you feel this job description matches your skill set, we still encourage you to apply.</div> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground"><strong class="font-semibold text-foreground">You'll be a great fit if you:</strong></div> <ul class="list-disc pb-2 pl-6 flex flex-col gap-1 text-foreground text-base leading-relaxed"> <li class="break-words text-foreground text-base leading-relaxed">Have 10+ years in brand design, with a portfolio that demonstrates both strategic depth and visual excellence</li> <li class="break-words text-foreground text-base leading-relaxed">Have experience leading brand identity work for a consumer or B2B2C product company, not just campaigns or marketing</li> <li class="break-words text-foreground text-base leading-relaxed">Have a proven ability to build and evolve brand systems that work at scale across markets and channels</li> <li class="break-words text-foreground text-base leading-relaxed">Have a deep understanding of how brand identity translates into digital product design: you know how a token works, not just what a token is</li> <li class="break-words text-foreground text-base leading-relaxed">Are fluent in English</li> </ul> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground"><strong class="font-semibold text-foreground">It would be fantastic if you:</strong></div> <ul class="list-disc pb-2 pl-6 flex flex-col gap-1 text-foreground text-base leading-relaxed"> <li class="break-words text-foreground text-base leading-relaxed">Have experience working in or alongside regulated or high-trust industries such as healthcare or finance</li> <li class="break-words text-foreground text-base leading-relaxed">Are proficient in French or German, given our primary markets</li> </ul> <h2 class="pb-2 pt-4 heading-xl text-foreground"><strong class="font-semibold text-foreground">What we offer</strong></h2> <div class="whitespace-pre-wrap break-words font-normal first:pt-0 last:pb-0 py-1 @md:pt-2 @md:pb-[10px] @md:leading-relaxed text-base leading-relaxed text-foreground"><strong class="font-semibold text-foreground">In Germany:</strong></div> <ul class="list-disc pb-2 pl-6 flex flex-col gap-1 text-foreground text-base leading-relaxed"> <li class="break-words text-foreground text-base leading-relaxed">A Deutschlandticket (Germany-wide public transport pass) fully paid for by Doctolib</li> <li class="break-words text-foreground text-base leading-relaxed">28 vacation days + 1 additional day for each full calendar year of employment (up to a maximum of 30 days)</li> <li class="break-words text-foreground text-base leading-relaxed">Work from abroad for up to 10 days per year thanks to our flexibility days policy</li>